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December 9th, 2011
07:44 PM ET

Lowe's pulls advertising from TLC's 'All-American Muslim.' But why?

Recently, OutFront interviewed the people behind the new TLC reality show, All American Muslim, which highlights members of that faith living in Michigan. The show earned advertising support from major national retailers like Lowe's–at least until today. Lowe's says it's pulling its ads from the show–a decision that follows a campaign against All American Muslim by a group called the Florida Family Association.

Lowe's tells OutFront interest group pressure had nothing to do with it:

We understand the program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show. We based our decision to pull the advertising on this research and after hearing the concerns we received through emails, calls, through social media and in news reports.

We did not pull our advertisements based solely on the complaints or emails of any one particular group. In an effort to be objective, and on a case-by-case basis, we will pull our advertising on shows if we learn there are issues raised from a broad spectrum of customers and viewers who represent multiple perspectives, which Lowe’s understands was the case in this situation with this particular show.

It is certainly never Lowe’s intent to alienate anyone. Lowe’s values diversity of thought in everyone, including our employees and prospective customers.


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