CNN's Erin Burnett travels to Israel and discovers the hottest hair product in the world, Moroccanoil.
Before Burnett went to Israel to interview Prime Minister Netanyahu, we kicked around a few stories to shoot in Israel, like vertical farming and Israeli tech companies.
Burnett discovered an interesting product - it's called Moroccanoil and it is one of the hottest hair products in the world. It's Made in Israel.
The company was started six years ago by Chilean native Carmen Tal and her ex-husband. And as we found out, the IDEA of Moroccanoil didn't come from years of research but from something else.