CNN's Erin Burnett reports on the release of Nike's Air Yeezy 2's.
'Sneaker Heads' go bananas for Kanye West's new kicks
By James O'Toole
NEW YORK (CNNMoney) - Thousands of dollars for a pair of sneakers?
That's how much a pair of Kanye West's signature Nikes could pull down in the resale market following their release this weekend - giving new meaning to the phrase "G'd up from the feet up."
Nike's (NKE, Fortune 500) Air Yeezy II's hit stores on Saturday in a limited release, and will retail for $245. While the precise number of pairs available hasn't been revealed, Matt Powell, a footwear analyst with SportsOneSource, estimated that it will be around just 1,000.
"It will be a very, very limited release," Powell said. "That should drive up the resale market significantly."