We all know 25-year-old Russian tennis ace and London 2012 silver medalist Maria Sharapova is a fierce competitor on the court, but she's much more than a Grand Slam champion – she's a brand.
People around the world know her face from Cole Haan or Tag Heuer or Canon PowerShot commercials. With all her endorsements and advertising deals, she's the highest paid female athlete in the world. But today, for the first time, she launched her OWN business, a candy line called Sugarpova.
Erin met up with Sharapova at the New York City location of Henri Bendel, one of the stores that will be selling her candy. Right away, she was very clear that finding success in business is just as important as finding it on the tennis court.
i would like to try the Sugarpova chewing gum.
always like trying new brands and there flavors.
Notify me of new comments via email.
Erin Burnett OutFront airs weeknights at 7 p.m. ET. Designed to showcase Erin's unique style--casual, smart, and confident--OutFront stays ahead of the headlines, delivering a show that's in-depth and informative.
Get every new post delivered to your Inbox.
Join 472 other followers