Top NRA lobbyist criticizes group: Jim Baker says ad using Obama kids "ill advised"

A lobbyist for National Rifle Association apologizes for the gun ad that referenced the children of President Obama.

"I think the ad could have made a good point, if it talked about the need for increased school security, without making the point using the president's children,"Jim Baker, a senior lobbyist told Reuters.

We reached out to the NRA for a statement regarding Baker's comments.

"Differences of opinion are common to organizations throughout the country... Where there is no disagreement, however, is with NRA's belief that every child in America should be safe."

Was Baker speaking out of turn?

OutFront tonight: CNN Contributor John Avlon and Republican Strategist Hogan Gidley.