Is Coca Cola's latest Super Bowl ad politically correct or controversial? The premise is a race to the finish - the prize, a large, cold coke in the middle of the sweltering desert.
A man on a camel, a few cowboys, a biker gang and show girls are all competing for the cold beverage.
At the end of the commercial, Coke invites viewers to vote on who should win. The issue is when you visit Coke's website, the man on the camel is excluded from the ballot.
Some Arab-Americans are criticizing the stereotypical portrayal of the Arab and say its a further insult when voters can't vote for him.
OutFront tonight: CNN Contributor Roland Martin and Arsalan Iftikhar, author of "Islamic Pacifism."