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February 18th, 2013
09:35 PM ET

Duck Hunter's million dollar IDEA takes aim at camo industry

It took three decades before Steve Maloney, duck hunter turned entrepreneur asked himself why he was wearing camouflage designed for hunting deer.

It turned out to be a million-dollar IDEA, one that was hidden in plain sight all along.


Filed under: Business • I.D.E.A.
soundoff (One Response)
  1. Joey at Purdue Univ

    This was pretty cool. Not much of a hunter myself (actually, I apologize to spiders I have to squash) but being from Indiana there's a lot of hunting culture here.

    February 19, 2013 at 9:44 am | Reply

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