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Investor bets on Paula Deen with $75M comeback deal

After taking some heat, Paula Deen is ready to get back in the kitchen.

Paula Deen's coming back

The celebrity chef is teaming up with a private investor to grow her celebrity chef business. Her business, which is reportedly worth $17 million, that took a major hit last year after she admitted to using the N-word decades ago.

Deen is partnering with Phoenix-based Najafi Media, which specializes in consumer distribution. Jahm Najafi, founder and chief executive officer, said in a statement Wednesday that he has "a deep respect for the hard work, unique content and quality products which Paula has built around her brand."

But will Deen's comeback be a success?

OutFront: Mike Paul, A Reputation Management Consultant and Mel Robbins, a Talk Radio Host.


Filed under: Business • News • Paula Deen
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