Vice President Joe Biden is in Ukraine, where he delivered some strong words to Russia's Vladimir Putin.
Biden said "no nation has the right to simply grab land from another nation" and urged Russia to stop supporting the masked militants in eastern Ukraine.
Secretary of State John Kerry weighed in too, threatening sanctions will be imposed by the U.S. absent any measurable progress to de-escalate the tension.
But are sanctions and tough talk enough?
Jason Carroll is Outfront with a look at how some of America's biggest food chains are hoping to turn Russia's economic uncertainty into profits.