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July 8th, 2014
08:22 PM ET

Crumbs' cupcake craze crumbles as shops close nationwide

One of America's most recognized cupcake companies has suddenly closed.

Crumbs Bake Shops shuttered its high-end cupcake stores and made a terse announcement to its employees that they'd be losing their jobs, effective today.

Crumbs closes as cupcake craze cools off

Richard Quest looks at why Crumbs crumbled, and asks – has the cupcake bubble burst?


Filed under: Business • News
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