He's the billionaire who doesn't like to take no for an answer. But today OutFront learned Time Warner said no to Rupert Murdoch's $80 billion proposal to add CNN's parent company to his global empire.
The merger with the Fox owner would have created a juggernaut - spanning an abundance of channels, movie and television studios and newspapers.
Murdoch may be down, but he has a history of getting his way.
Brian Stelter is OutFront with more.