Research firm IEG estimates the NFL brings in more than a billion dollars a year in sponsorship money alone. Despite the league's scandals, no major sponsor has dropped its support, but some are coming under fire.
CoverGirl is one of them. It is the "official beauty sponsor" of the NFL. Some critics are so upset with the NFL and Cover Girl, they are posting a photoshopped version online of the magazine's Baltimore Ravens "makeup look." The meme shows the model with a black eye.
CoverGirl has recently taken down its "NFL Game Face" website.
Below is a response from CoverGirl's parent company, Procter and Gamble:
As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence. – Laura Brinker, P&G Spokesperson