August 16th, 2012
07:33 PM ET

With music conquered, Apple turns its attention to cable TV

Apple has got its sights set on your TV.

In a way, they've already entered the game with the Apple TV – a little box you can connect to your TV and access iTunes, Netflix, Hulu Plus, and other applications. But now, they want to do more.

The Wall Street Journal is reporting that Apple is in talks with cable companies to build a set-top box that would carry live television in addition to other content. So basically, instead of paying your cable company $15 a month to lease a cable box, you'd go out and buy an Apple cable box.

We'll see if it actually happens, as there has been talk about Apple trying to do more with television for years now.

But here's the thing – the way we view television is changing. More and more people are watching TV on their laptops, tablets and phones, which could make the usually-trailblazing company's focus on television sets an interesting gamble.

Which brings us to the number tonight: 1.5 million. That's the decline in the number of U.S. households that pay for a multichannel (cable or satellite) provider for television last year, according to a Nielsen study.

Filed under: Tech • The Number
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