September 11th, 2012
08:49 PM ET

The moneyball of politics: Using science to win votes

The moneyball of politics - how campaign's really get you to vote, and vote their way.

When you hear words like money and politics - you probably think of campaign commercials - more than $416 million spent so far this presidential campaign alone. Or those big convention speeches, but is that what really does the trick for most voters?

Columnist Sasha Issenberg reveals how through mountains of data, expensive TV ads and conventions do nothing to affect the vote. Issenberg says there is no undecideds and provides dos and don'ts for political campaigns.

OutFront tonight: Sasha Issenberg, author of "The Victory Lab: The Secret Science of Winning Campaigns" and member of the OutFront Political Strike Team.

Filed under: 2012 Election • Politics
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