CNN's Erin Burnett discusses a strategy used by many campaigns to target issues important to crucial voters in swings states like Florida and Virginia.
Will micro-targeting efforts be the deciding factor in the 2012 election? Or Should the campaigns focus on the bigger issues?
OutFront tonight: Ben Smith, Editor-in-Chief of BuzzFeed.com, David Frum, Fmr. Sr. Adviser to George W. Bush, and Corey Ealons, Former member of President Obama's White House communications team.