This presidential election is going to be decided by swing voters in the swing districts of swing states. Despite Obama’s momentum in recent weeks, his campaign isn’t ready to spike the presidential football just yet.
“We've always assumed that presidential elections in our country tend to be very close,” chief strategist David Plouffe told CBS' Face the Nation just days after the DNC convention. “We don't think this one is going to be any exception. We think it's going to be very close in eight or so states.”
That’s why – for the last forty days of the election - we’re going OutFront, travelling to the key districts of must-win swing states to interview swing voters who will ultimately decide the next President of the United States.
We’re calling it The Final Factors. It will hone in on the issues most crucial to their vote. These are local issues with national resonance, reflecting the top issues confronting the electorate at large: the economic squeeze felt by the forgotten middle class; rising energy costs and opportunities; the struggle for jobs in neighborhoods still suffering from the housing crisis; and the divisive debate over healthcare.
We will be speaking with these undecided voters the night before the pivotal presidential and vice-presidential debates, asking them what specifics they’ll be listening for as President Obama and Governor Romney make their final arguments before the American people.
So if you want to be on the front lines, get out of the Red State and Blue State bubble, and follow us directly into the battleground - the Purple States - where some Americans are still waiting to be convinced by the candidates, and where the campaigns and Super-PACs are investing the bulk of their money to sway them, based on these final factors.
Tune to Erin Burnett OutFront weeknights at 7p ET on CNN.