The tragic shooting death of a 2-year-old girl by her 5-year-old brother with his own gun this week has brought to attention the gun industry's growing focus on young children as the next generation of customers.
For instance the company crickett.com - it's a slogan, "my first rifle." And under the "kid's corner" section you can see young children holding rifles that come in a variety of colors including pink.
This week's shooting was also at least the fourth this past month in which a child fired a gun at a sibling or a parent. And it all raises the question - should guns be marketed towards and in the hands of children.
OutFront Tonight: Gayle Trotter from the Independent Women's Forum and radio show host Stephanie Miller.