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July 25th, 2013
09:58 PM ET

Shinola bets big on Detroit manufacturing

It has been a tough week for Detroit. As Motown's bankruptcy moves forward, one company decided to address all of the naysayers across the nation and took out an ad in the New York Times:

"To those who've written off Detroit, we give you the Birdy."

The ad features a large photo of a watch and the images of three watchmakers.

It turns out, the "Birdy" is actually the name of the watch and the watch is an IDEA built on Detroit's never-say-die, can-do spirit.

Erin Burnett reports.
Filed under: I.D.E.A.
soundoff (One Response)
  1. Joey at Purdue Univ

    "Son, you're gonna be alright." (The Jerk)

    July 27, 2013 at 1:20 am | Reply

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