Department store J.C. Penney is defending a TV ad that some are saying encourages bullying.
The outrage is directed at one scene – it's very quick – in which a mother explains the importance of buying kids new clothes for the school year.
Seeing that child sitting alone has caused a number of parents to vent their frustrations on J.C. Penney's Facebook page.
One parent writing: "Every day kids are made fun of [for] what they do or do not have...and your ad has just added one more thing that a child can be bullied about"
Do these parents have a point or are they overreacting?
OutFront: Dean Obeidallah, Stephanie Miller, and S.E. Cupp, host of CNN's Crossfire, which debuts September 16th .