September 1st, 2013
10:00 AM ET

Fries on the side… of our enemies

Burger King launches a new item today - the French Fry Burger.

The $1 food mashup is a standard beef patty with four french fries stuffed in the bun.

Burger King hopes customers will be enticed by a new value option.

They also hope their customers hate America.

Okay, that's probably a little extreme. But ten years ago we would have never seen an American chain hawking something called the French Fry Burger.

In 2003, the U.S. Congress officially changed the name of french fries to "Freedom Fries" in response to France's opposition to a proposed invasion of Iraq.

All of the House cafeterias complied and many American restaurants followed suit, with some still listing "Freedom Fries" on menus today.

The fact that a popular American fast food restaurant, like Burger King, is now excitedly promoting a french fry burger says a lot about our country's current relationship with France… and Germany.

Because during World War I, there was a similar ban on German-sounding words like hamburger.

Hamburgers became "liberty sandwiches," sauerkraut was "liberty cabbage" and Americans learned to embrace the term "hot dog" instead of frankfurter.

That's why, historically speaking, Burger King's French Fry Burger just might be the most un-American fast food offering ever.

Of course, what else would you expect from a company – like Burger King – that gleefully embraces a monarchy we worked so hard to defeat.

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Filed under: Business • Food • OutFront Staff