September 6th, 2013
01:11 PM ET

Yahoo! introduces new logo

Yahoo! has a new logo!

Yahoo! CEO Marissa Mayer swears that a lot of thought went into it.

"We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.," wrote CEO Marissa Mayer in a blog post on Tumblr, which Yahoo bought earlier this year.

Yahoo rolls out its new logo

Erin Burnett puts Yahoo's new logo out front and compares it to some logos that hit and a few that missed the mark.


Filed under: Business • OutFront Outtake • Tech
soundoff (2 Responses)
  1. Joey at Purdue Univ

    As aforestated, Marissa Mayer can do whatever she wants. And twice on Sundays.

    September 7, 2013 at 3:23 am | Reply
  2. Jack Crawford

    Probably not worth the money.

    September 6, 2013 at 4:41 pm | Reply

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