Apple unveiled two new iPhones Tuesday. First, the 5S, a high-end device. Second, the 5C, a $99 phone intended for the emerging markets.
Apple's betting big on these moves, because the iPhone is under pressure.
The iPhone's share of the smartphone market was 24% in 2011. Last quarter, it fell to just 14%. Android dominates the market with a 79% share.
OutFront: CNN's Richard Quest.