OutFront update: Apple announced it sold 9 million of the new iPhone 5S and iPhone 5C models since they went on sale Friday - a record opening weekend for the iPhone.
Today's the day Apple fans have been waiting for - the iPhone 5 is available in 9 countries.
In the United States, Australia, Japan, Britain, France, Germany, Canada and Singapore, tech enthusiasts are lining up around the block to get their hands on the new phones.
Gold iPhone sold out til October
And for the first time ever, Apple is offering its new devices in China on day 1.
That's important because one of Apple's two new phones, the entry-level iPhone 5C, which comes in five colors - was designed specifically for emerging markets.
So what's selling? The iPhone 5S has Alfred sold out of the gold-colored model.
Does this signal a return to power for Apple?
OutFront: The host of "Quest Means Business" - Richard Quest.