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Will "Thanksgivukkah" save Christmas? Retailers prep for Jewish super-holiday
October 2nd, 2013
04:20 PM ET

Will "Thanksgivukkah" save Christmas? Retailers prep for Jewish super-holiday

U.S. retailers announced their seasonal hiring plans Tuesday and it's not the doom and gloom some expected.

While Target plans to hire about 18,000 fewer workers this year, most of the other retailers are in line with last year's 12-year high.

And both Amazon and Walmart are hiring more workers this season.

That's a little surprising, as this year there are only 25 days between Black Friday and Christmas, compared to 31 in 20-12.

And unlike last year, consumers have only four – not five – full weekends to shop.

This is the shortest possible Christmas shopping period.

So why all the hires?

One of the reasons is Hanukkah.

This year, Hanukkah is as early as it can be, with the first day falling on Thanksgiving.

That means, all of the people who normally do their Hanukkah shopping on Black Friday will be forced to start shopping BEFORE Thanksgiving.

That's one of the reasons why you've seen stores introduce pre-Black Friday deals and promotions, using Hanukkah as an excuse to expand the shopping season by a few more weeks.

Amazingly, it's been 125 years – back in 1888 – since the first day of Hanukkah has landed on Thanksgiving.

What's even more amazing, according to blogger Jonathan Mizrahi, it won't happen again until the year 79,811.

Something to consider as we head into the craziness of the holiday season.


Filed under: News • OutFront Outtake
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