Language is power and when someone invents or uses a new word or term gaining power, we recognize it.
New York Times columnist Nick Bilton recently tweeted that the gold-colored iPhone 5 was, at one time, nicknamed “The Kardashian Phone” by Apple employees due to Kim Kardashian’s affection for gold phones.
A source at Apple told me while they were making the gold iPhone it was referred to internally as "The Kardashian Phone."
— Nick Bilton (@nickbilton) October 18, 2013
The term has picked up steam today with a number of columnists and bloggers re-tweeting Bilton and using the term themselves.
Before the gold iPhone model’s launch, some were worried the color would be a “turnoff,” however, the model has since gone on to be the most sought after design.
Like the reality star herself, the phone has become popular – and powerful – despite what critics (and your friends) have said publicly.
What do you think of the “Kardashian Phone” label? Do you own “The Kardashian Phone”? What do you think of Kim Kardashian? Do you watch her show(s)? Do you make purchases/decisions based on what popular and successful people are doing? What’s one fad/trend you have followed this year?
Let us know in the comment section below.