(CNN) - President Barack Obama apologized on Thursday to Americans whose insurance plans are being canceled due to the federal health law he championed even though he said repeatedly they could keep their coverage if they liked.
"I am sorry that they are finding themselves in this situation based on assurances they got from me," he told NBC News in an exclusive interview.
"We've got to work hard to make sure that they know we hear them and we are going to do everything we can to deal with folks who find themselves in a tough position as a consequence of this," he added.
News cartoon: Obama sitting on a stool and a wide open horizon with nobody in it for miles and miles in every direction. The caption under under the President reads, "Er, Whoops.". -He is sort of grinning in the cartoon.