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February 24th, 2014
09:06 PM ET

Can Celebrity Chef Paula Deen make a comeback?

Paula Deen is trying to stage a major comeback.

The celebrity chef has avoided the public eye since admitting to use the N-word. On Sunday at the South Beach Food and Wine festival, Deen was given a warm reception from her fans and took a moment to address the controversy.

Jovial Paula Deen draws supportive crowd at Florida wine and food festival

"We have come off a hard summer ... my family and my partners ... and I want to take a moment to apologize to those of you who didn't hear me. I hope you see us bring back good memories for you," Deen said.

CNN's Erin Burnett talks to branding expert, Steve Adubato about whether she can pull off a comeback.

"I think Paula Deen is probably a really nice person, but when she opens her mouth, and talks about race and she talks about slavery, it's dangerous." Adubato said, "I think that someone who grew up the way Paula Deen does or did just doesn't understand how that offends folks."


Filed under: Business • News • Paula Deen
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