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July 8th, 2014
08:22 PM ET
Crumbs' cupcake craze crumbles as shops close nationwide
One of America's most recognized cupcake companies has suddenly closed.
Crumbs Bake Shops shuttered its high-end cupcake stores and made a terse announcement to its employees that they'd be losing their jobs, effective today.
Crumbs closes as cupcake craze cools off
Richard Quest looks at why Crumbs crumbled, and asks – has the cupcake bubble burst?
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