Paula Deen is making a huge money play after coming under fire for admitting to saying the N-word.
The celebrity chef announced Wednesday she is launching her own channel - online.
Paula Deen to host new TV show - online
In the video promoting the "Paula Deen Network," Deen shows off her new kitchen and reiterates her love of Southern cooking.
Is this a smart move for Deen?
OutFront, Marisa Guthrie, television editor for The Hollywood Reporter.
View my Flipboard Magazine.Paula Deen resurrects her fallen empire.
The celebrity chef announced Wednesday she is opening her first new restaurant since admitting to using the N-word.
Paula Deen to open first post-scandal restaurant
The $20 million restaurant called "Paula Deen's Family Kitchen" will open this summer in Pigeon Forge, Tennessee, a tourist hub home to Dolly Parton's "Dollywood" theme park and a host of other attractions.
Pigeon Forge Mayor David Wear is OutFront.
Paula Deen is trying to stage a major comeback.
The celebrity chef has avoided the public eye since admitting to use the N-word. On Sunday at the South Beach Food and Wine festival, Deen was given a warm reception from her fans and took a moment to address the controversy.
Jovial Paula Deen draws supportive crowd at Florida wine and food festival
"We have come off a hard summer ... my family and my partners ... and I want to take a moment to apologize to those of you who didn't hear me. I hope you see us bring back good memories for you," Deen said.
CNN's Erin Burnett talks to branding expert, Steve Adubato about whether she can pull off a comeback.
"I think Paula Deen is probably a really nice person, but when she opens her mouth, and talks about race and she talks about slavery, it's dangerous." Adubato said, "I think that someone who grew up the way Paula Deen does or did just doesn't understand how that offends folks."
After taking some heat, Paula Deen is ready to get back in the kitchen.
Paula Deen's coming back
The celebrity chef is teaming up with a private investor to grow her celebrity chef business. Her business, which is reportedly worth $17 million, that took a major hit last year after she admitted to using the N-word decades ago.
Deen is partnering with Phoenix-based Najafi Media, which specializes in consumer distribution. Jahm Najafi, founder and chief executive officer, said in a statement Wednesday that he has "a deep respect for the hard work, unique content and quality products which Paula has built around her brand."
But will Deen's comeback be a success?
OutFront: Mike Paul, A Reputation Management Consultant and Mel Robbins, a Talk Radio Host.
Celebrity chef Paula Deen is using what some may say is an unusual legal argument in a discrimination case against her.
Her legal team is now citing the Supreme Court's decision to dismiss California's Prop 8 as a reason to dismiss the racial discrimination charge.
But does their argument add up?
OutFront tonight: Former practicing attorney Dean Obeidallah, Radio Show Host Stephanie Miller and CNN Contributor Reihan Salam.