Today Target and Home Depot announced they're cutting ties with celebrity chef Paula Deen over the N-word controversy.
The news comes a day after Wal-Mart and Caesars Entertainment Corporation announced they would end their relationships with the queen of southern cooking.
But many of Deen fans are sticking by the celebrity chef.
Sales for her new book and upcoming cruise line have skyrocketed.
So, do claims Deen's empire is crumbling, really add up?
OutFront tonight: Caleb Melby – Forbes Wealth Reporter.
Celebrity chef Paula Deen opened up this morning about the racial slur scandal that's threatening to end her career as a celebrity chef.
Speaking with emotion on NBC's Today Show Dean insisted she's only used the N-word once in her life and that was years ago.
Dean also took on her critics - saying she made a mistake.
"If there's anyone out there that has never said something that they wish they could take back, if you're out there please pick up that stone and throw it so hard at my head that it kills me, I want to meet you,Ii is what I is, and I'm not changing," Deen said.
OutFront tonight: two of the new hosts of CNN's CrossFire which is returning this fall - S.E. Cupp a conservative columnist and commentator and Van Jones a former Obama White House official.
Just days after Paula Deen was canned by the Food Network and shelved by Smithfield Foods for admitting she used the N-word decades ago, her army is fighting back.
Her two sons, Bobby and Jamie, work in her cooking empire. This morning, they spoke exclusively with Chris Cuomo on "New Day" about their mother's tarnished reputation.
A "Save Paula Deen" Facebook page is filled with message of support and demands that she be reinstated. Deen, who has not been heard from since her videotaped apology last week, posted this message:
Hi, it's me Paula. I just had to stop long enough to send love and thanks for the kind words you have all shared with me and my family, and all the support you have shown me over the past week.
Please keep me in your thoughts and prayers.
But will prayers be enough to redeem Paula Deen?
Out front tonight: Columbia University Professor Marc Lamont Hill and Comedian Dean Obeidallah.