(CNN) - Using dramatic music fit for a Hollywood epic, a video-led fund-raising effort hit the Web this week purportedly to help find answers about missing Malaysia Flight 370.

Several relatives of the 239 people on board appear in a video posted on the crowdsourcing site Indiegogo.

They say nothing, and stare into a camera, solemn-faced. They hold up pieces of papers with their missing relatives' names. "Please help us find the truth," one man's sign implores.

The site aims to raise $5 million.

"OUR effort will not be in opposition to the official investigation, but rather seeks to uncover clues not yet discovered, and to pursue that evidence without interference from parties who are also liability holders in this case," the page reads. "We hope to plug doubts, overcome shortcomings, and improve the number of actionable leads towards in the search for MH370. The accountability of the authorities remains undiluted."

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For more information about the "$5,000,0000 Reward MH370 Campaign," visit: http://www.igg.me/at/reward-mh370