Hong Kong (CNN) - Eccentric Chinese tycoon Chen Guangbiao took out a full-page bilingual advertisement in the New York Times, inviting underprivileged Americans to a charity lunch and offering cash handouts.

According to Chinese media reports, the ad appeared in the New York Times print edition on Monday, announcing that Chen would host a charity luncheon at New York Central Park's Loeb Boathouse on June 25 for 1,000 "poor and destitute Americans". Each participant would also receive $300.

Chen, who is known for theatrical philanthropic stunts, has a photo of himself in the ad placed side-by-side with a picture of Lei Feng, a Chinese soldier from the Mao-era who is celebrated as a selfless model citizen. The title above the images says, "China's 'Lei Feng for a new era.'"

Those who wish to join the luncheon need to RSVP via a Hotmail email address.

Chen said he was hoping the lunch would show the U.S. that there are Chinese philanthropists.

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